Desert Gem

Persian Carpet Jacquard Knit Cardigan

The legacy of this garment is a love letter to the masterful rug weavers of Iran—a tribute to an art form that transcends time. Each thread whispers of devotion, each pattern speaks of sacrifice. It is a craft woven with patience, shaped by generations of hands that turn labor into poetry. Beyond its surface lies a deeper meaning—one we will unravel in time. Our creative signature is etched in the language of Persian motifs—paisleys that dance like flickering flames, florals that bloom with untold stories, trees that stand as guardians of heritage. Hooks and eyes entwine like fate itself, while stars scatter across the fabric like celestial echoes of a timeless craft. Each symbol is a whisper from the past, reimagined for the present. We set out to craft a cardigan that embodies both movement and texture—a piece that flows with the rhythm of tradition and speaks through the language of design. Through Jacquard knitting, we sought to weave a tapestry of depth and intricacy, where each pattern tells its own story. Inspired by Persian motifs—renowned for their hypnotic motion and visual harmony—we created a garment that does not simply exist but moves, breathing life into stillness. Like a river winding through time, its patterns ripple across the fabric, carrying whispers of history, artistry, and devotion.Persian carpets are more than an inspiration; they are the very soul of our brand’s narrative. It would be easy to speak of their ornate beauty, their place in the grand halls of history, or their association with luxury. But my connection to them is something far more intimate. My inspiration is woven not only from the elegance of Kashan’s vintage carpets but from the memories they hold—the echoes of home and heritage. I think of the hours spent waiting at Detroit Metro Airport, watching my grandfather arrive not with luggage, but with three Persian carpets slung over his shoulders. I recall afternoons playing chess with my cousins, sipping tea at my grandparents’ home in Qaemshahr, the scent of chai rising into the humid summer air as I sat beside my grandfather on his porch. And I cherish the moment I received a handwoven carpet from my wife, crafted by her own hands—an heirloom of love and labor. A Persian carpet is never just wool and silk, dyed and knotted into intricate patterns. It is memory made tangible, a canvas of time where each fiber carries the weight of experience. Love, culture, and legacy are knotted into every thread, until what remains is something eternal—woven not just to be seen, but to be felt.

February 17,2025

Music that inspired the cardigan.

His music transcends mere performance; it is an act of storytelling, where time folds in on itself, and the listener is transported into a realm where sound becomes memory, and memory becomes eternity.

I find joy in weaving creativity into magazines, posters, and the art of small advertising booklets. Here is a simple pan flip I crafted—a visual ode to the product, where each frame tells a story, and every shot captures the essence of design in motion.

-Farebar

Guerilla Marketing – Inspired by Obey

In 2020, I stumbled upon a YouTube documentary unraveling the raw genius of Obey’s guerilla marketing—a movement that blurred the line between art and rebellion. It ignited something in me. I began pasting my own vision onto the streets of Downtown Los Angeles, letting the city itself become my canvas. And I never stopped.